Clinique’s Global Travel Retail marketing team are considering the creation of a bespoke magazine for its international travel retail customers to receive as they travel through a selection of the world’s busiest airports.
With a working title of ‘report’ this publication will seek to become a valuable and highly effective mouthpiece for the brand in the unique setting of travel-retail, fitting in alongside other marketing strategies such as advertising, promotions and point-of-sale. To the readers of the magazine, ‘report’ will act as a friendly and informative guide who can educate, reassure, inspire and always identify with the consumer.
The proposed magazine’s editorial and design will reflect the high values of the brand and product line. Subject matter will align with the Clinique brand’s core values and provenance whilst matching the interests of the typical and target Clinique customer profile.
Project in development.