CAMPARI RED MAGAZINE

A magazine for the jet-set shoppers of the world

ADDING A BIG SPLASH OF ITALIAN GLAMOUR TO DUTY FREE.

Campari’s travel retail team asked Alma to create a concept for a luxury magazine to be available to the brand’s loyal customers as they pass through some of the world’s biggest international airports.

Mixing great editorial themes such as fashion, beauty, celebrity and the ‘jet-set’, the magazine was to entertain it readers whilst also educating them about Campari and exciting them to buy and try new ways to enjoy the iconic red drink.

Project in development.