Alma’s long experience in the travel retail, duty-free and luxury retail industry enables the company to develop carefully targeted communication collateral for selected clients.
Estée Lauder is perhaps the biggest player in the beauty sector of this unique and global business. With some 30 brands and numerous product lines communicating about new launches and marketing programmes to customers around the world is a major challenge.
Alma has developed a magazine-style publication to help ELC showcase its brands to trade buyers in a stylish and businesslike format.
Project in development – More details to follow soon.