GLENFIDDICH
Global travel retail marketing
Glenfiddich is the world’s best selling malt whisky with 20% of the global market. Now sold in 180 countries the brand is the entry point for many new Scotch Whisky drinkers and in particular those seeking to experience malt whisky.
Alma has been appointed by William Grant and Sons to create a bespoke international luxury magazine for the brand’s duty-free customers.
The magazine, with a working title of ‘365’, will be distributed at about 30 of the world’s busiest international airports via dedicated Glenfiddich display units and promotional events at duty-free stores.
Global travel retail marketing
Glenfiddich is the world’s best selling malt whisky with 20% of the global market. Now sold in 180 countries the brand is the entry point for many new Scotch Whisky drinkers and in particular those seeking to experience malt whisky.
Alma has been appointed by William Grant and Sons to create a bespoke international luxury magazine for the brand’s duty-
The magazine, with a working title of ‘365’, will be distributed at about 30 of the world’s busiest international airports via dedicated Glenfiddich display units and promotional events at duty-
